Analysis to increase the number of customers for PREPLY

 Introduction

The experience of improving your experience is the way FuturFounder is working nowadays, so while training and leading professionals like us they are also developing a real strategy for startups on how to command their objectives.

 The FutureFounder program is now an experience like no other in any program out there, mainly because they are focused on enhancing your skills with great real potential by giving you the exact tools the world is needing and is looking for. As a part of the experience that the FutureFounder program has given me during this amazing time, I feel like I’ve increased my strategic skills, my project design software knowledge, and increased self-confidence in developing analysis. In this part of our simulation training, we are doing research on a startup of our choice to start proving ourselves in the upcoming process.

Preply is an e-learning platform that helps people to connect with a tutor or teacher who can help them learn the language they are asking for using the same platform to intermediate them.

Conducting a strategic analysis (Lesson 1, 2) 

Questions to answer:

Why is it important to conduct a strategic analysis?

To investigate the processes the company is carrying out.

The importance of conducting an analysis will give us the real ideas we need to define our strategy for the future.

What steps do you need to take to conduct a strategic analysis?

First, we need to know the company, its mission, and its vision, and then understand the way they are working right now.

What is the context of the organization and relevant systems?

The context is the environment and the customers they are aiming for.

What are the external factors and stakeholders? Showcase STEEPLE Analysis.

The external factors that are affecting PREPLY are mostly the other platforms that offer the e-learning service.

What are the strengths, weaknesses, opportunities, and threats? (SWOT Analysis).

Defining a strategy (Lesson 3) Questions to answer: After conducting a strategic analysis, what is the next step? Define real objectives for the company. What is your strategic focus and why? Make Preply a well-known company inspired by e-learning and education so they could reach more people and so they can amplify and get to more places. What are the selection criteria you chose and why? Increasing the population on the platform would help us to help even more students and more teachers too. What were the alternatives and why did you select the strategy you are moving forward with? (Some sort of analysis matrix would be useful). -Look for new customers. -Encourage people to learn. -Become a more reliable way to study. Defining a strategic roadmap (Lesson 4, 5) Questions to answer: Why is it important to plan and measure a strategy? Well, good research will always give us clearer ideas and a path to follow in front of us, with this we can create a strategy that goes with our objectives. In order to define the strategic roadmap, what are the objectives and key results? What steps do you need to take when planning and measuring a strategy? Well, our objectives are specific and really possible, we are looking to become more recognized, and our key results are based on specific customers. ●       Activities? Well as we advanced, we have defined many activities focused on creating a social image for the startup. ●       Metrics? The most real and possible ways to obtain in a minimum time. ●       Resources? We are being objective by saying that we can use the same resources as many times as possible.   Objective: Reach more young customers globally Key Result 1:  Increase by 30% the rate of high school students looking for teachers. Key Result 2:  Reduce time of contact with young users to 30 mins max. Key Result 3: Growth in the number of teens learning a new language by 15%.   Objective: Reach more young customers globally   Metrics Resources Key Result 1: Increase by 30% the rate of high school students looking for teachers. New students between 14 and 18 years old in the last three months Young students, teachers, virtual advisors, and data analysis engineers. Create video ads for TikTok with a link to our profile. The number of clicks in the last month. Advertising agency for TikTok, users, internet, money, content. Develop a website for high school visitors. Number of visits in the last semester Web designers, internet, domains, google analytics, users. Create surveys for younger lads. 200 surveys sent in the last month. Digital surveys, designers, teens, the internet.       Metrics Resources Key Result 2: Contact at least 25% by WhatsApp on the day after the contact. The number of students contacting our advisors with a positive answer in the last month. Students, advisors, WhatsApp, Internet Develop a bot for WhatsApp The number of answers the robot is dropping in the last month. Developers, Internet, Report generator, scripts, money Define a script to answer users Amount of people who answers looking for information. Customers, editors, internet, bot for WP. Create a survey for the WhatsApp experience Get half the people contacted filling the survey Surveys, editors, bot, internet, money, surveys site.     Metrics Resources Key Result 3: Growth in the number of teens inscribed by 15%. Increase the rate of high school students asking for information. Advisors, internet, communication channels, users. Design special advertising focused on social media with links to our website. The number of clicks from this focused advertising in the last period. Advertising agency, internet, users, contacts, social media. Give special offers for high school students on the website. Visitors to the page increased in the last month. Web designers, users, offers, money, internet, projections. Create a special page on our website for high school interested people. Reviews count on the same page. Website, internet, web designers, content, internet, users. Recommendations You are now a subject-matter expert on your startup. What are your next step recommendations for the organization? -They must recognize their potential and how they can conduct a better strategy on the same road they’ve been working on until now. Key Takeaways You just completed your first strategic analysis project with the FutureFounder program. What have you learned from completing this project? The project itself has helped me how to improve myself in critical thinking, and now it’s becoming easier for me to identify the tools needed for analysis.

  

● How did you teach yourself to do this? By reading our presentations and checking my notes and the past classes we had. ● What were some of your biggest challenges completing this project? ● What was your research process to learn about the startup? My biggest challenge was to take decisions and imagine myself being there. My research was deep but more important was about learning how people are interacting with the platform, and that was my biggest accomplishment. ● How did you incorporate peer and FutureFounder feedback into your final draft? ● What would you tell someone else doing his/her first strategic analysis? The feedback was continuous while I was doing the document and the analysis. And my advice for everyone starting this same project would be to first identify their selves in the company and what are they looking for.